B2B marketing is the act of businesses promoting their products or services to other businesses—including common strategies like email marketing, PPC advertising, SEO, and social media marketing.
With B2B marketing, you help optimize your website to drive more traffic to your page. Strategies, like SEO, focus on optimizing your site for relevant keywords and improving user experience to keep leads on your site longer.
One of the most significant benefits of B2B marketing is that you increase traffic to your website. Increased traffic to your site means that more people discover your brand and get to know your business. With B2B marketing, you help optimize your website to drive more traffic to your page.
Overall, the most significant difference between B2B marketing and B2C is that B2B businesses have multiple decision-makers that will take longer to decide what’s a good fit for their company. In contrast, B2C has individual consumers that are more likely to impulse buy for themselves.