So, what are the 7 Rs? The Chartered Institute of Logistics & Transport UK (2019) defines them as: Getting the Right product, in the Right quantity, in the Right condition, at the Right place, at the Right time, to the Right customer, at the Right price.
This problem is confronted by introducing the concept of the 5 Ps of logistics.
This model incorporates the concepts of product, price, place, promotion, and people to allow logistics executives to successfully market logistics value to upper management.