This resulted from an iterative and inductive process that witnessed a continuous move between the data and themes until a comprehensive set of themes was found. The themes defined five design thinking capabilities that enabled the transformation of digital technology challenges into opportunities, thus enabling the digital transformation. Step 4.
Dynamic capabilities & digital transformation: A quantitative study on how to gain a competitive advantage in the digital age. In Twenty-Ninth European Conference on Information Systems (ECIS). Marx, C., Haskamp, T., de Paula, D., & Uebernickel, F.. (2021). Design Thinking Diffusion Model: Empirical Insights into the Status Quo.
Building on the connection between Design Thinking and Dynamic Capabilities presented in the previous sub-chapter, Mode 3 describes an indirect, long-term-oriented effect of integrating Design Thinking that contributes to a firm’s Digital Transformation via building and sustaining Dynamic Capabilities.
Agile organizational structures, customer-focused business models, and smart customized products are examples of Digital Transformation outcomes that are closely related to all elements of Design Thinking.