How does Philip Kotler define marketing?
Dr.
Philip Kotler defines marketing as “the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires.
It defines, measures and quantifies the size of the identified market and the profit potential.What is the theory of Philip Kotler?
Philip Kotler holds that: "the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being."
What was Philip Kotler's quote?
“I think it is harder to be a market leader than a market challenger.” “I would rather improve my business every day than depend on a breakthrough every year.” “If every department only does its own job well, the company will fail.” “If it takes three years to develop the product, it won't be the right product.”
- Kotler is best known for his prolific writing on the subject of marketing, having authored over 60 books and more than 150 journal articles.
His most famous book, "Marketing Management," which has been translated into 20 languages, is considered a standard textbook for marketing students around the world.
Kotler Keller
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