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Focus groups guidelines

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  • What is a focus group step by step guide?

    SizeUsually 7–10 persons per group Each group is a single unit 2–4 units are often neededParticipantsNeed not be randomized Can be homogenous, heterogeneous, or both, depending on the study topicGroup moderatorTrained facilitator Impartial to the studySettingInteractive

  • What are the 5 characteristics of focus groups?

    Ask open-ended questions, one at a time.
    Probe when a response is unclear.
    Ask, “Can you say more about…” instead of “Why do you think…” The latter may make participants feel they need to defend their point of view.
    Balance participation by asking, “Who else has something to say?” or “I would like to hear more from…”

  • How do you make a good focus group?

    The three keys to planning and conducting successful focus groups are: 1) selecting the right participants, 2) preparing effective questions, and 3) establishing ground rules that support and encourage participation.

How to Run a Focus Group
  • Choose your topic of discussion.
  • Choose your questions or discussion prompts.
  • Prepare your focus group questionnaire.
  • Appoint a notetaker.
  • Recruit and schedule participants.
  • Get consent and start the discussion.
  • Have everyone introduce themselves.
  • Ask your questions.

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Focus groups guidelines