The American Institute of Graphic Arts (AIGA) is a professional organization for design.
Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity.
The design process presented as a flowchart
From the idea to the creation, from rough to fine to the last detail, the process and the phases of creative artistic work are examined in their development over time and with reference to their influencing forces, goals and boundary conditions.