What is the American Marketing Association definition of marketing?
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.
What is the American Marketing Association definition of service marketing?
Services Marketing: definitions
The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders.What is the AMA 1985 definition of marketing?
1 The AMA's 1985 definition defined marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.”
- Marketing Definition, AMA 1935:“Marketing is the performance of business activities that direct the flow of goods and services from producers to consumers”.
This original definition stood for 50 years, until it was revised in 1985.
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L'ÉLECTROMÉCANIQUE UN MÉTIER D'AVENIR
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