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The Strategic Role of Marketing Information Systems in Modern

What is the strategic role of marketing information system?
"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control".
What is the strategic role of information and information systems?
Strategic information systems are information systems used to create and maintain an organization's competitive strategy.
SIS are also systems that are used to prevent the organization's competitors from gaining a competitive advantage.
What is the relevance of marketing information system in modern marketing?
A marketing information system helps organizations collect, store, and analyze data about customers.
This data can then be used to aid in decision-making about a large range of marketing activities (e.g., product positioning, pricing, customer segmentation).
Strategic marketing gives a great insight into customer requirements and allows the business to develop products and services and the right marketing message that meets and exceeds customer expectations.

The greatest single application of IT within marketing is the database. Database marketing constitutes the complex process of ongoing, two-way communication Autres questions

The Strategic Role of Marketing Information Systems in Modern

What is the strategic role of marketing information system?

What is the strategic role of information and information systems?

What is the relevance of marketing information system in modern marketing?