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Principles of Marketing 17th GLOBAL Edition

Who is the author of Principles of Marketing 17th edition?
The rights of Philip Kotler and Gary Armstrong to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved.
When was principles of marketing published?
July 1980Principles of Marketing / Originally published
What are the principles of marketing?
There are four original principles of marketing referred to as 4Ps or 4P marketing Matrix that companies use for their marketing strategy.
These four basic marketing principles Product, Price, Place, and Promotion are interconnected and work together; hence, they are also known as Marketing Mix.
Principles of marketing / Gary Armstrong, Sara Denize, Michael Volkov, Philip Kotler, Swee Hoon Ang, Anita Love, Sean Doherty, Patrick van Esch.
Edition.
Eighth adaptation edition.
Published.

Who is the author of Principles of Marketing 17th edition?