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Marketing Management : Text and Cases

What is marketing management and examples?
Marketing management makes sure that either their products are known by the public.
They use different social media platforms like Facebook, Instagram, WhatsApp, Pinterest, Twitter, etc. to make their product ready for promotion.
Most people use these social media apps and see different advertisements.
What are the 5 marketing management strategies?
It forces you to think about which areas of your business you can change or improve on, to help you meet the needs of your target market, add value and differentiate your product or service from your competitors.
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE.
What is marketing management PDF?
According to AMA “Marketing is concerned with the people and the. activities involved in the flow of goods and service from producer to the consumer”.
The management process responsible for identifying anticipating and satisfying customer requirements profitably.
Marketing experts, Philip Kotler and Kevin Lane Keller, define “marketing management” as “…'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value”.

What is marketing management and examples?