Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion.
At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available.
Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company's reputation, and improving customer interactions.
The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things.
Let's take a deep dive into their importance for your brand.
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