Mass communication is the process of imparting and exchanging information through mass media to large population segments.
It utilizes various forms of media as technology has made the dissemination of information more efficient.
Primary examples of platforms utilized and examined include journalism and advertising.
Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations.
Mass communication has the following basic functions: To inform, To educate, To entertain and To persuade.
What are the different types of Mass Communication? Print media, outdoor media, media broadcasting, and digital media are different types of Mass Communication.