The term Soft Power was first used by the eminent IR scholar Joseph Nye in his book "Bound to Lead: The Changing Nature of American Power.” In the book, he identified three dimensions of power; coercion by military force, influence by offering economic incentives and finally the ability to co-opt other states by the
It is the capacity to coerce another to act in ways in which that entity would not have acted otherwise.
A military invasion is hard power.
Economic sanctions are hard power.
In contrast, coopted or soft power is the capacity to persuade others to do what one wants.
Soft power is of great importance in public diplomacy to influence the public opinion of other countries.
Because soft power includes cultural and political values and a strong foreign policy.
The basis of soft power is to create a strong image against other people and to attract them.