To fully understand a political economic approach to studying media and communication, it is necessary to trace the foundations of political economy itself The general study of
Political economy can be understood as a collective term for theories and approaches that stress the necessity of analysing the interrelations between economic processes and specific political
critical political economy, which are helpful in understanding this approach: social change and history; social totality; moral philosophy; and praxis exPansion of PeM Studying the political economy of communications is no longer a marginal approach to media and communication studies in many parts of the world
theory of media and communication The task of this chapter is to explore perspectives for the Marxist study of media and communication today First, I discuss the importance of taking a Marxist approach for studying media and communication (Section 2) Second, I give a short overview of the audience commodity debate and its renewal (Section 3)
a growing recognition of the hybrid media system In studying political communication In an attention economy, important Within the context of the 2014 Senate campaigns, Ridout and colleagues
Political economy is a major perspective in communication research Since the 1940s, the studies that concentrate on resistance to dominant media
and important publications are available to use in university courses KEYWORDS political economy marketization Marxist theory digital capitalism
and the importance of social networking technologies to the media Work has been done on the political economy of In tandem with studies on platform