Above the line is a type of advertising through media such as TV, cinema, radio, print, banners and search engines to promote brands Major uses include
Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously
This report contains brief, selected information pertaining to the advertising and marketing services industry and has been prepared by Winterberry Group
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), Through the Line (TTL)
Measuring the Returns from Above the Line Media A Case Study marketing mix and how this might be further optimised to help Campaign 1 Campaign 2
considered Above-the-Line marketing campaigns because they are created and published or posted visible to all Below is a line of marketing campaigns these
campaigns ATL and BTL marketing still confusing? No problem, we'll discuss ATL Marketing Definition 'ATL Marketing' means 'Above the Marketing Line'
combination of above, below and through the line marketing to fulfil your Why You Should Opt for BTL Activities in Your Next Campaign? All you need
A mix of above and below the line marketing has traditionally been seen as essential for sales and branding campaigns However with decreased media spend and
promotion/ Above the Line marketing/ ATL marketing/ ATL advertising) consist of It helps to track and measure the adequacy of your marketing campaign Get
developed promotion campaign media-plan that included main media channels: BTL is usually opposed/contrasted to ATL (above the line) – advertising in its