In this paper, I review the related marketing literature and demonstrate that recessionary periods may provide opportunities for marketers to grow their brand's
To help drive those decisions, marketers will need to develop new demand models since most current marketing models are based on historical data— promotions,
13 mar 2022 · Because this research is focused only on the attitude changes after people watched COVID- 19 advertisements on YouTube, the survey results
A UPU Direct Marketing Advisory Board (DMAB) report Since the outbreak of the COVID-19 pandemic, Posts across the world have been working on the front
Brands have been profoundly affected by the coronavirus pandemic said these industries will protect marketing budgets for a stronger comeback later
Impact of Covid-19 on UK Marketing How has Covid impacted marketing ' sticking with what you know' there may be more opportunities for agencies later in