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[PDF] Marketing in post COVID-19 era: A guide for marketing managers

In this paper, I review the related marketing literature and demonstrate that recessionary periods may provide opportunities for marketers to grow their brand's 




[PDF] How marketing leaders can both manage the coronavirus crisis and

To help drive those decisions, marketers will need to develop new demand models since most current marketing models are based on historical data— promotions, 

[PDF] The Impact of YouTube Pandemic Advertising on People's Attitudes

13 mar 2022 · Because this research is focused only on the attitude changes after people watched COVID- 19 advertisements on YouTube, the survey results 

[PDF] COVID-19, POSTS and DIRECT MARKETING - Universal Postal Union

A UPU Direct Marketing Advisory Board (DMAB) report Since the outbreak of the COVID-19 pandemic, Posts across the world have been working on the front 

[PDF] How are brands responding to COVID-19? - Mobile Marketing

Brands have been profoundly affected by the coronavirus pandemic said these industries will protect marketing budgets for a stronger comeback later

[PDF] Impact of Covid-19 on UK Marketing - Alchemis

Impact of Covid-19 on UK Marketing How has Covid impacted marketing ' sticking with what you know' there may be more opportunities for agencies later in

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