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[PDF] Marketing in post COVID-19 era: A guide for marketing managers

The economic recession caused by the recent pandemic has significantly affected consumer shopping and media habits and altered firms' marketing activities 




[PDF] How marketing leaders can both manage the coronavirus crisis and

In the economic recovery from the pandemic, marketing—the link between businesses and their customers—will play a pivotal role Planning starts now April 2020

[PDF] The Impact of YouTube Pandemic Advertising on People's Attitudes

13 mar 2022 · Because this research is focused only on the attitude changes after people watched COVID- 19 advertisements on YouTube, the survey results 

[PDF] COVID-19, POSTS and DIRECT MARKETING - Universal Postal Union

A UPU Direct Marketing Advisory Board (DMAB) report Since the outbreak of the COVID-19 pandemic, Posts across the world have been working on the front 

[PDF] IRI COVID-19 - Advertising Through a Pandemic

31 mar 2020 · We believe the following steps, combined with frequent evaluation and optimization, will benefit advertisers tremendously during this time:




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