advertising and publicity are components of a company’s Advertising





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Advertising enables quick publicity in the market 3 Creation of Good Public Image : It builds up the reputation of the advertiser Advertising enables a 




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Public Relations and Publicity: The companies perform several social activities with a view to creating their positive brand image in the market The activities 

[PDF] SPORT PROMOTIONAL MIX - SEA OPEN RESEARCH

The most important elements of sport promotions (also known as the sport promotional mix) include: advertising, sponsorship, public relations, licensing and

[PDF] ADVERTISING AND SALES PROMOTION - BDU OMS

The promotion mix consists of four basic elements They are:- 1 Advertising 2 Personal Selling 3 Sales Promotion, and 4 Publicity

[PDF] Managing Intellectual Property in the Advertising Industry - WIPO

16 nov 2006 · Advertising companies fight for the publicity and advertising budgets of manufacturing, distribution and services companies, and they try to 




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are publicity, public relations, exhibition and demonstrations etc It is marketing components which are used to achieve the company's marketing goals

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money is spent on advertising campaigns bringing to the companies multi-billion The standard definition of advertising includes seven main elements:

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communication elements: advertising, public relations, sales promotion, direct marketing communication of companies was and still is the advertising

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11 5 5 Advantages of Public Relations and Publicity identify and explain the components of Promotion Mix like Advertising and Public Relations According to Philip Kotler “Promotion includes all the activities the company undertakes to

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_____ includes that other company s offering similar products services to the same customer at similar Which of the following is NOT an element of the marketing mix? a) Advertisement b) Publicity c) Personal Selling d) Marketing Ans: B

[PDF] ADVERTISING AND SALES PROMOTION

Promotion mix includes Sales Promotion, Personal Selling, Advertising and If a company gives false message to the customers, it is known as Independent organization of creative people for advertisement and promotional tools are called

[PDF] Basic Principles of Advertising and Public Relations - dde gjust

National Advertising: Advertising done by a company on a nationwide basis or in most promotional element is used in a variety of ways Advertising is a very

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[PDF] 03.03 advertising answers

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