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Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), Through the Line (TTL)
Agate line A measure of newspaper advertising space, one column wide and 1/14th inch deep Agency commission The agency's fee for designing and placing
Promotions – Aldi uses a combination of above-the-line and below-the-line means Aldi can focus on offering its customers the lowest possible prices for
Preferred Marketing Communication Activities: Above-the-line Advertising Below-the-line promotions:- will be taken to mean all non-media promotions
What does the term “advertising” mean to to communicate a change in an existing product line construction of advertisements to convey meaning
Marketing communications provides the means by which brands and organisa- Above-the-line and below-the-line communications Mass media advertising