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[PDF] The concept of guerilla marketing: “A low cost and innovative

What are the guerilla marketing tactics and weapons? • How is guerilla marketing 2 3 2 Key advantages and pitfalls in the use of guerrilla marketing


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[PDF] Guerrilla Marketing - Diva-portalorg

Keywords Guerrilla Marketing, Consumer Behavior, Brand Attitude, the same time, they get the same benefit as if they are the official sponsors In other


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[PDF] Guerrilla Marketing—Innovative or Parasitic Marketing? - Scientific

to provide the company with an advantage through con- text-specific unusualness The concept of guerrilla marketing was initially prac-


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[PDF] Guerrilla Marketing—Innovative and Futuristic approach towards

times bulk marketing in the sales process of company gain maximum benefit at the minimum cost Therefore, the term “Guerrilla marketing” is used to describe 


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[PDF] Guerilla marketing

  1. Cours et Exercices PDF

  2. Guerilla marketing

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