Such mix of product, price, distribution and promotional efforts is known as 'Marketing Mix' According to Philip Kotler “Marketing Mix is the set of
marketing%20mix.pdf
divided the marketing academia as the 4Ps Marketing Mix framework, “the Rosetta stone of marketing addressed by the 4Ps (Doyle 1994), English (2000)
marketing_mix.pdf
Professional English in Use Marketing 1 A The Ps The marketing mix is the combination of techniques used to market a brand The
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marketing, marketing mix, 4Ps, product, price, place, promotion, Vietnam, dairy industry, milk, Vinamilk Number of pages: 69 Language: English
Dang_Truc.pdf
marketing strategy contribute directly to the 4Ps — Product, Price, Place and Promotion Correlating almost directly with the original 4PS,
7ps.pdf