Since 1935, the American Marketing Association (AMA) has offered to both practitioners and academics its version of the definition of marketing The first
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tions in the context of the official definition for the field issued by the American Marketing Association (AMA) in 2004 In this essay, we explore three
definationOfMarketingJPPM.pdf
After all, your brand is the source of a promise to your consumer It's a foundational piece in your marketing communication and one you do not want to be
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The American Marketing Association (AMA) recently updated its definition of marketing to "the activity, set of institutions, and processes
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