Theory of Media and Society Media, society and culture: connections and conflicts 80 Mass communication as a society-wide process: the mediation of
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McQuail's Mass Communication Theory 6th edition Denis McQuail converging, so also are theories of the new and old media converging
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1 See: MCQUAIL, D , DEUZE, M : McQuail's Media and Mass Communication Theory 7th Edition London : Sage, 2020 Prof Dr Mark Deuze, PhD Department of Media
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present Unit, we describe some important theories of mass communication which On relationship between mass media and society, Denis McQuail (1983)
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McQuail (1989) added two more theories, they are: v Development media theory vi Democratic-Participant media theory i Authoritative theory The
theories_of_mass_communication.pdf