5 Mass Communication and Culture 6 New Media – New Theory? 7 Normative Theory of Media and Society PART 3 STRUCTURES 8 Media Structure and Performance:
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Theory of Media and Society Media, society and culture: connections and conflicts 80 Mass communication as a society-wide process: the mediation of
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1 See: MCQUAIL, D , DEUZE, M : McQuail's Media and Mass Communication Theory 7th Edition London : Sage, 2020 Prof Dr Mark Deuze, PhD Department of Media
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present Unit, we describe some important theories of mass communication which On relationship between mass media and society, Denis McQuail (1983)
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deeply analyzed by the professor of the Amsterdam School of Communication Research Denis McQuail's His fundamental work “Mass Communication Theory”
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McQuail's Mass Communication Theory (6th Ed ) Thousand Oaks, CA: SAGE Select readings assigned in class COURSE DESCRIPTION: “An overview of mass
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