Give background: In Ancient Greece, Aristotle (our “father” of rhetoric) studied the art of persuasion and found that the ways all rhetors appeal to their
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procedure and irrational judges - ethos and pathos prevail KEY WORDS: Rhetoric, Aristotle's enthymeme, ethos-pathos-logos-distinction, ideal speech situation
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In brief, Aristotle viewed rhetorical appeals to ethos (credibility), pathos (emotion) and logos (reason) as means of persuasion As Aristotle did not specify
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In his guide to rhetoric, Aristotle identifies three pisteis, or persuasive appeals: ethos, pathos, and logos that rhetors (arguers) use to argue
Persuasive_Appeals.pdf
Aristotle's rhetorical triad—logos, ethos, pathos—makes rhetoric the art of persuasive or honest communication Applying methods developed by psychoanalysis
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In his work On Rhetoric (~340-335 B C E), Aristotle observes the following: Persuasion is achieved by the speakers' personal characters when the speech is so
thebigthree.pdf