To define the objectives and strategies of the Marketing Planning 3 To define the policies Chernev, A and Kotler, P : Strategic Marketing Management
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customers, its markets, and its competition by developing a written Marketing Plan that provides measurable goals The business must select marketing/sales
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C'est aujourd'hui Chapitre 1 La définition du marketing 3 ©2019 Pearson France - Principes de marketing, 14e éd Gary Armstrong Philip Kotler Page 2 l'un
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Définition proche de celle de D Lindon dans Le Marketing (Dunod, 2005), et de J Lendrevie dans Mercator (Dalloz, 2003)
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The quality of target plans depends on the marketing strategy formulated Marketing objectives and strategies define the amount of profit, revenues and market
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business processes that places marketing at the beginning of planning A target market definition tends to focus on selling a product or service to a
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