According to Stanton “Marketing mix is the term used to describe the combination the company offers to the target market(Philip Kotler and
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But, these very shallow definitions of products do not adequately Source: Philip Kotler, Marketing Management: Analysis, Planning, Implementation, and
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According to R S Davar, “the policies adopted by manufacturers to attain success in the market constitute the Marketing Mix ” In the words of Philip Kotler, “
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desired marketing strategy (Philip Kotler) The Marketing Mix is the set of tactical marketing tools--Product, Price, Promotion and Place--that the
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The rights of Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong marketing mix – a set of marketing tools that work together to affect the
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4P'S OF MARKETING MIX Product: any offering by the company to its targeted customers which includes value added stuff Price: includes the pricing strategy
FYBMS-SEM-II-Principles-of-Marketing-Tutorial-Sessions-Unit-I-II-III-IV.pdf
LESSON 4-Promotion mix-direct selling, advertising, sales promotion and public relations Philip Kotler and Armstrong- Principles of marketing (PHI)
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By analyzing the above definition we can define the term marketing as a business According to Philip Kotler, marketing mix defined as “the set of
Marketting.pdf
[10] Kotler dan Kevin lene Keller (2016) Manajemen pemasaran Edisi 13 Indonesia: PT Gelora Aksara pratama [11] Kotler, Philip dan Armstrong, Garry
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