2 1 4P Theory - to meet the needs of the market as the goal Professor McKinsey put forward four theories of marketing strategy, the four
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It describes web marketing strategy with four elements begin with ”S" including scope, site, synergy and system However, the creation of new '4P', `4C`, `4S`
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Définition du Mix marketing Le Mix marketing correspond à l'ensemble des équivalences suivantes qu'il appelle les 4C: Les 4P Les 4C Produit
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called traditional 4P's (product, price, place, promotion) and should indulge in 4C's (Customer solution, Cost, convenience, and Communication) to create a
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S 3 : Le marketing mix (6P), plan d'action, le CRM ? S 4 : Les médias : print, web, Le bon mix : 4P et 4C Mapping de marque vs concurrence :
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Etape D: DEFINITION DU MARKETING-??MIX 20 B C MAIS: 4P correspondent à l'optique du fabriquant/marchand face à son marché
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McCarthy (1960) offered Marketing Mix, often referred to as the 4Ps (product, price, promotion, place), as a means of translating marketing planning into
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spite of its deficiencies, the 4Ps remain a staple of the marketing mix communication, or the 4C's Möller (2006) highlighted 3-4 key criticisms
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expectation and integrates the concept of marketing mix elements or 4Ps, namely product, price, promotion and V 4C'S OF MARKETING MIX
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