One methodical way to do this is to use Marketing Mix Modelling The implementation of the experiments was done in R2 and Python3, depending on the tools
FULLTEXT01.pdf
8 mar 2017 · higher-quality products to market, led to a revolution in software Python This raises the question: what can data science learn from
development-workflows-data-scientists.pdf
An attribution model measures the impact of different touchpoints on the Marketing mix model SHAP package in python: github com/slundberg/shap
DIS-Attribution-modelling.pdf
A good start- ing point for marketers is the most popular method, marketing mix modelling (MMM), that is a linear regression fitted in sales and marketing data
master_Heliste_Antti_2019.pdf
14 avr 2017 · propose a media mix model with flexible functional forms to model the carryover forces, weather, seasonality, and market competition
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A how-to guide for Advanced Marketing Mix Models Marketing Mix Modelling providing high level including those who aren't Python geeks
Deloitte-es-estrategia-y-operaciones-guide-advanced-marketing-mix-models.pdf
31 déc 2020 · https://github com/bashtage/python-for-econometrics-statistics-data- Expanded description of model classes and statistical tests in
python_introduction_2020.pdf
The Role of Marketing Mix Model (MMM) https://github com/uber/orbit is open-sourced under the python package Orbit using stochastic variational
slides-adkdd21-ng-bayesian.pdf