One such popular definition of marketing is that advanced by Philip Kotler, a well known authority on the subject His definition is that marketing is:
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On the other hand, Philip Keller and Kevin (Philip Kotler K L , 2012) define social media as a way for consumers to share textual content, pictures, audio,
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DEFINITION OF MARKETING MANAGEMENT: Pride and Farrell defined as marketing management is a process of planning; organizing ; implementing and controlling
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enterprise in relation to the strategic role in positioning the firm within its competitive market The main definition is often credited to Philip Kotler,
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The rights of Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong Marketing Insights 13 1 Brands: what are they worth?
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By analyzing the above definition we can define the term market refers to an According to Philip Kotler, marketing mix defined as “the set of
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Philip Kotler- Marketing Management (PHI) 3 Philip Kotler and Armstrong- Principles of marketing (PHI) 4 Ramaswamy and Namakumari- Marketing management
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