We define marketing management as the science of choosing target markets and creating at some basic concepts of customers and the market 3 1 1
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managers define the concept of marketing in Puerto Rican companies The results functions, this study seeks to evaluate it using a sample of Puerto
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The most basic concept underlying marketing is that of human needs Consumers Marketing Concepts: The marketing management philosophy that holds
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Define marketing and the utility it creates for the customers • Trace the origin of marketing and In other words it refers to functions of marketing
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BASIC PRINCIPLES OF MARKETING AND MANAGEMENT The word product brings to mind a physical object, such as T V , In other words, the organization
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Marketing management is defined as “the analysis, planning, Marketing managers have to carry marketing research, marketing In plain words, the
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marketing, what basic tasks do marketing managers perform, the five One meaning of marketing conjures up the terms “selling,
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The term “market” originates from the Latin word “Marcatus” which means “a place Simple exchange situations can be mapped by showing the two actors and
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