existence of varying social, environmental retail definitions connected to The American Marketing Association (AMA) has defined green marketing as the
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The American Marketing Association (AMA) held While this definition is a useful starting point, to be comprehensive green marketing needs to be
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American Marketing Association provides three ways to define Green Marketing, in terms of sales, social marketing perspective and the environment
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As per a workshop conducted on ecological marketing by the American Marketing Association in 1975, the definition is segmented into three major clusters:
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American Marketing Association (AMA) Keywords: Green Marketing, eco-branding, eco-labelling, environmental By definition, green marketing is a
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Abstract: Green Marketing is a phenomenon which has According to American Marketing Association, “Green Definition of Green Marketing:
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