B ASSOCIATIVE AMBUSH MARKETING: The term itself is clear as it means intentional use of such terms or imagery which portrays that the company has links to
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12 jan 2012 · practice 68 There has been an evolution of the meaning of ambush marketing from Welsh's initial definition to the present definition
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However, in terms of ambush marketing, notorious for its low infringement awareness practice: The term ambush marketing was defined as a strategy that
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2 2 2 The Development and Definitions of Ambush Marketing 30 Another approach that can explain image effects in sponsorship is the meaning
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2 2 Definition and Characteristics of Sponsorship and Ambush Marketing 11 support in terms of sponsorship revenue to the event since the advantages of
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with ambush marketing, which is based on the meaning of misdirection public view for the purpose of personal benefit or business benefit
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