Different ways of marketing will attract different type of customers and that can give With respect to timing of direct marketing, the authors recommend
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Some examples of the titles that define the position of a marketing manager are: sales people, copy writers, advertisers, direct mailers, and market researchers
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cer and the Chief Financial Officer (Kotler Keller, 2009) Marketing is a subject among A definition of direct marketing is:”Marketing through various
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by scholars to specifically refine the definition of "direct marketing" [4][5], personal direct marketing communications as a separate and distinct
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tendency to resort to promotional strategies among them include direct marketing Kotler et al (2009) defined direct marketing as direct communication with
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He is the author of Marketing Communications: engagement, strategies and practice, 1 5 Defining Marketing Communications 17 3 Types of Direct Brand
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