indirect character of the distribution channel According to Yan and Pein (2009), retail services can be defined as “all forms of
2013_Nicolau_EJM_preprint.pdf
Understand the difference between different types of marketing Describe how marketing channels are managed Direct vs indirect marketing channel
BUAD-307-Chap15.pdf
Some examples of direct channels are peddling, brand retail stores, taking orders on the Indirect Channels (Selling Through Intermediaries)
MBA32.pdf
Our channel control explanation of dual-channel strategy also appears in Dutta et al 's (1995) empiri- cal study of dual-personal sales organizations, where
Direct%20Marketing,%20Indirect%20Profits.pdf
OTAs are the fastest growing distribution channel for travel products and can be very effective for independent hotels, B&Bs and guesthouses who will not
direct-and-indirect-sales-channels-p34-39.pdf
13 1 Introduction 13 2 Direct or Indirect Distribution 13 3 Types ofIntermediaries 13 4 Implications ofUsing Intermediaries: Channel Levels
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Sharing Risks: due to the fact that an indirect distribution channel implies companies what is a huge advantage for producers It is assumed that global
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