touch to them as compared to all other promotional tools where a general expression is used Customised: as explained earlier most of the direct marketing
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Direct marketing is a promotional method that involves marketing:-Social media can be used effectively as a marketing tool for business as it gives the
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b) Sales promotion c) Direct marketing d) Advertising 32 Consumer promotional tools are those tools which are directed towards ultimate consumer a) Trade
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variety of promotional tools Advertising, sales promotion, public relations, direct marketing, personal selling and added-value approaches such as
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CHAPTER 8 – DIRECT AND DIGITAL MARKETING EDUCATION AND PROMOTION 137 strategies include e-mail marketing as an integral
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“specific blend of advertising, sales promotion, public relationship, personal selling, and direct marketing tools that the company uses to persuasively
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sales promotion, public relations direct marketing, online communications and social when integration goes beyond just the basic communications tools
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