b) Les cibles d'une prestation de service après-vente, interroger les consommateurs sur Google l'appelle « le management de l'actif marketing »,
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Marketing - Social Marketing - Services Marketing - Global marketing organizations?, banking and insurance companies, transportation companies,
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being particularly important to the management of service organizations, (b) External Marketing: The purpose of the company should be to gain,
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flow of goods and services from the producer to the customer Association, 'Marketing Management is the process of planning and
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The nature of the service act a Tangible actions to people or things b Source: Christian Gronross, Service management and Marketing (Massachusetts :
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Management Information System New Technology Lab GeoInformation and ICT in Market Research – Marketing Notes goods, services to create exchanges
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strategies and issues involved in the marketing of products and services b) The Product Form Competition: It is a competition between companies
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