This book is printed on acid-free paper Copyright © 2017 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan All rights reserved Published by John Wiley
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2017 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan All rights reserved Une fois de plus, avec Marketing 4 0, Kotler et ses coau-
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Marketing management/Philip Kotler, Kevin Lane Keller These four dimensions are woven throughout the book and at times spelled out explicitly
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British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN 0-13-262254-8 1 2 3 4 5 0,3
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Authors: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan This book is currently considered to be a Marketing 4 0, this book enables readers to
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Philip Kotler, Kevin Keller, Delphine Manceau, Aurélie Hemonnet-Goujot Page 2 première partie • Comprendre le marketing management 4
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