Festinger's theory of cognitive dissonance has been one of the most influential theories will “define what is consonant and what is not” (1957, p 14)
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Cognitive dissonance is defined as the subjective perception of incompatibility between two self-relevant cognitions A cognition can be any element of know
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Procedia Social and Behavioral Sciences 24 (2011) 378–386 7 th International Strategic Management Conference The theory of cognitive dissonance: A
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inger's theory of cognitive dissonance and to explicate some of the connotative or "emotional" meaning of SKINNER, B F Science and human be-
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7 jui 2012 · By inconsistent, Festinger means that the opposite of one cognition follows from the other It can be a pre-existing attitude which is
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17 avr 2020 · Keywords: Cognitive dissonance theory, Attitude change, ish sense of humor) but also being able to flip the switch and talk hard science
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