2 Messages are transmitted publicly no privacy 3 Short duration message for immediate consumption 4 Feedback is indirect, non-existent or delayed
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This lesson discusses the mass communication Feedback: Mass communication will have indirect feedback Short duration message for immediate
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So, feedback becomes very important for communication nowadays What is communication? Communication in general refers to internet, social media etc
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the immediate proximity of the sender and could even get to the almost instantly, the feedback in mass communication is always delayed, say for a day,
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Mass Communication Theory and Practice the mass media and their audiences Many identical messages Delayed inferential feedback The mass audience
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proximity to each other, there are many sensory channels used, and feedback is immediate • Types of Interpersonal Communication
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groups sitting distantly and in a scattered manner There is no scope for any immediate feedback In mass communication, since the audience is large,
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identify different mass media and trace their reach and access; and effective communication situation because you can get immediate feedback You can
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