[PDF] advanced segmentation adobe analytics

Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated  Autres questions
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  • What is advanced segmentation?

    Advanced segmentation can help you streamline how you filter contacts and test your campaigns. With advanced segmentation, you can add a set of nested conditions that allow for different combinations of data you've collected—like purchase activity, gender, age range, and more.

  • What is advanced customer segmentation?

    Advanced segmentation is a marketing tool that involves splitting your audience into groups based on shared characteristics.

  • What is segmentation in Adobe Analytics?

    Segments are custom subsets of data, or data filtered by rules that you create. Segments are based on hits, visits, and visitors. For in-depth information on Adobe Analytics Segmentation, please refer to the Segmentation Guide.
  • How to Use Advanced Segments. To access Advanced Segments in the new Google Analytics, you'll need to click on the dropdown arrow next to the default All Visits view. This will toggle the Advanced Segments screen. The default view will show you all of your advanced and custom segments.
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