[PDF] 100 pure new zealand controversy

Glacial Melts to Toxic Flows

The clear waters running through the Mount Aspiring National Park in the ranges of the South Island are among the purest in the world. Flows like this run from icy peaks down through winding rivers to the sea, in a process that can take up to a hundred years. But further downstream, as rivers flow through farms and cities, they become some of the m...

'Ground Zero'

At the heart of the Canterbury Plains lies the Selwyn River, a waterway that has become the poster child for all that has gone wrong with New Zealand's freshwater. The Selwyn experiences regular algal blooms, one of the most visible signs of excessive nutrients, including nitrates. At the river mouth, the luminous green flow spills into Lake Ellesm...

Testing The Waters

Joining Ms Pham at the Selwyn River, Dr Mike Joy swings a metal pole with a specimen jar wired to one end. He lowers it into the middle of the river, scoops up some water and quickly screws the lid back onto the plastic jar. Dr Joy is a prominent freshwater ecologist and is testing the nitrate nitrogen levels in the water. Nitrates are colourless a...

A New Challenge Emerges

For Ng?i Tahu, the rivers and lakes are considered ancestors. Each waterway has its own mauri, or life force, creating a deep connection between Maori people and the natural environment. Generations have built a way of life around the waterways, boating and fishing in New Zealand's pristine aquatic environment. But after decades of degradation of t...

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Why is 100% Pure New Zealand so controversial?

OPINION: This week marks 20 years since the launch of the 100% Pure New Zealand tourism marketing campaign. It's a brand that has been controversial even before it was conceived. 100% Pure New Zealand was brought about by pressure to build a global campaign ahead of a series of major events happening around the new millennium.

Is New Zealand's 100% pure marketing slogan Getting a shake-up?

Tourism Minister Kelvin Davis says work is being done on the strategy and the brand is evolving. The New Zealand 100% Pure marketing slogan that has angered environmentalists is getting a shake-up. The slogan has been controversial since it was challenged in a 2012 New York Times interview with Massey University ecologist Mike Joy.

Does New Zealand have a pollution problem?

New Zealand's pollution problem is pitting two of the country's most valuable assets against each other: its global reputation as an unspoilt wilderness and its most lucrative export — dairy.

Could NGI Tahu 'Rangatiratanga' reset authority over New Zealand's waterways?

And now Ng?i Tahu, New Zealand's wealthiest M?ori tribe, is launching an unprecedented legal case seeking "rangatiratanga", or chieftainship, over most of the South Island's freshwater, a move that could reset who has authority over the country's waterways.

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Advocating for the Environment Charity Law and Greenpeace: A

'100% Pure New Zealand' <https://www.newzealand.com/nz/>



What are the Impacts of the 100% Pure New Zealand Tourism

10 jan. 2019 New Zealand is known for its green and clean natural environment and the 100% pure campaign has been successful in promoting that image and.



100% Pure Pigs: New Zealand and the Cultivation of Pure Auckland

In response to global controversies over possible disease transmission from animals to humans (zoonosis) in xenotransplantation LCT is using a special breed of 



Challenging a Place Myth: New Zealands Clean Green Image

The place myth of clean green New Zealand has a complex genealogy and is bolstered by a number of place images of the country as an Arcadia



Research into Genetically Modified Organisms in New Zealand: An

that is “100% Pure. landscape is particularly associated with a tourism mar- ... from—the controversy over GMO research in New. Zealand.



Not 100% – but four steps closer to sustainable tourism

12 fév. 2021 First the persistent growth of New Zealand's tourism industry in ... volume entitled 100% Pure Future: New Zealand Tourism Renewed.6 It is ...



Reinforcing Cultural Hegemony: Pakeha Perceptions of Brand New

'100% Pure New Zealand' cater mostly to Pakeha interests ultimately strengthening hegemonic discourses and reproducing cultural dominance. I.



Challenging a place myth: New Zealands clean green image meets

The place myth of clean green New Zealand has a complex genealogy and is bolstered by a number of place images of the country as an Arcadia



New Zealand: Selected Issues; IMF Country Report No. 16/40

21 jan. 2016 than the average of OECD countries. Over 1980-2014 per capita income levels have remained about 20 percent below the. OECD average. In ...



Ecotourism in New Zealand: A Catalyst for Sustainable Development

Keywords: Ecotourism Sustainable Development