[PDF] air asia case study

  • What happened with AirAsia?

    On the 28th of December 2014, an Indonesian airliner disappeared over the Java Sea on its way to Singapore. As air traffic controllers tried unsuccessfully to contact it, the Airbus A320 climbed rapidly to 38,500 feet, turned over, and plunged into the ocean, taking with it the lives of all 162 passengers and crew.

  • What is the AirAsia controversy?

    Calling out AirAsia
    In 2020, Gaurav Taneja was working for AirAsia as a pilot. He spoke out against the airline's flying instructions to pilots in a video and was suspended. Taneja reportedly said that “the airline had asked its pilots to do 98 per cent of landings in 'Flap 3' mode, which allows it to save fuel”.

  • What is AirAsia strategy?

    The AirAsia Group's business model rests on a low fare philosophy that emphasizes streamlined, simple and efficient operations. AirAsia implemented a key strategies to achieve this, such as: high aircraft utilization, low fares, no frills and a direct flight network. High Aircraft Utilization.
  • AirAsia focuses on minimizing operating costs to gain profits and launches a low-cost carrier. Lastly, the lowest is developed management teams and managed quality with 27.8%. Managed employees and good quality are important so that when passengers enter the plane, they feel satisfied and comfortable.
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