[PDF] best google ads bidding strategy

Top 11 Google Ads bidding strategies
  • Target CPA (cost per acquisition)
  • Target ROAS (return on ad spend)
  • Maximize conversions.
  • Maximize conversion value.
  • Maximize clicks.
  • Maximize CPM (cost per 1,000 impressions)
  • Maximize viewable CPM (cost per 1,000 impressions)
  • Manual cost per click (CPC)
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  • What is the best bid strategy for call only ads?

    The most common smart bidding strategies are target CPA, Target ROAS, Maximize conversions, and Maximize conversion value.

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