[PDF] american eagle outfitters marketing strategy

American Eagle Outfitters follows 36o degree integrated marketing plan which include advertising using TV commercial, advertising on mobile phones, and using  Autres questions
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  • What is American Eagle marketing strategy?

    Target Audience Segmentation
    American Eagle Outfitters uses target audience segmentation as a marketing strategy to reach its target market of young adults, ages 15-25. The company divides its target market into several segments, including: Gender: American Eagle Outfitters markets its products to both men and women.5 sept. 2023

  • Who are American Eagle Outfitters target market?

    American Eagle Outfitters, Inc. operates two distinct lifestyle brands, American Eagle Outfitters and Aerie, both focusing on the 15 — 25-year-old consumer. We believe that our associates are our most valuable assets and we want them to feel motivated and have the freedom to be themselves at work.

  • How does American Eagle engage customers?

    We hold in-store contests to engage customers and then we let these real-life customers style their own outfits. They show up to the photo shoot and build outfits that reflect their own styles. This is then reflected in our stores and our marketing campaigns.
  • Commitment towards its target customers
    The success of American Eagle is due to a firm emphasis on its clients, according to AEO's worldwide brand president. This entails delivering on design, innovation, comfort, and quality, as well as interacting with customers in ways that go beyond just selling them clothes.
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