[PDF] e cigarette advertising laws uk

The Tobacco Products Directive that came into effect in the UK in 2016 affects how these products can be advertised. Ads for nicotine-containing e-cigarettes not licensed as medicines are prohibited on on-demand television, in newspapers and magazines, on the internet, in emails and in text messages.
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  • What are the advertising rules for e-cigarettes?

    There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets — such as TV and radio — despite a ban in 1971 on cigarette advertising in both outlets to reduce cigarette marketing to children.

  • Can e-cigarettes be advertised?

    The requirements: restrict e-cigarette tanks to a capacity of no more than 2ml. restrict the maximum volume of nicotine-containing e-liquid for sale in one refill container to 10ml. restrict e-liquids to a nicotine strength of no more than 20mg/ml.

  • What are the laws on e-cigarettes in the UK?

    The Tobacco and Related Products Regulations 2016
    The Regulations prohibit the advertising of nicotine-containing electronic cigarettes (e-cigarettes) which are not licensed as medicines, but only in some media channels.
    These prohibitions are set out in rule 22.12.

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