[PDF] easyjet business model

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  • What is easyJet's business model?

    Point-to-Point Model: EasyJet operates on a point-to-point model rather than the traditional hub-and-spoke model used by many airlines.
    This means they operate non-stop flights between two cities, resulting in shorter travel times and lower costs.

  • What is easyJet's competitive strategy?

    EasyJet operates with a simplified business model to reduce costs and pass on the benefits to customers.
    By operating a single aircraft type (Airbus A320 family), they achieve economies of scale in maintenance, training, and operations.

  • Why is easyJet so successful?

    As a 'low-cost' company, easyJet differs from traditional airlines by having very low fares. It seeks to keep costs low by eliminating the unnecessary costs and frills.
    The need to reduce costs is essential as a strategy to reach as many customers as possible.

  • Why is easyJet so successful?

    easyJet, one of Europe's most successful low-cost short-haul airlines, has a simple pricing structure. For a given flight, all prices are quoted one-way, a single price prevails at any point, and, in general, prices are low early on and increase as the departure date approaches.

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