[PDF] examining the beauty industry’s use of social influencers

How social media is used in the beauty industry?

Social media has increasingly become a major advertising channel for companies selling cosmetics, skincare, and other beauty products.
With platforms such as TikTok, YouTube, and Instagram, brands can promote products to millions of users while reducing advertising costs compared to other forms of marketing.

How do I find social media influencers in my industry?

Where can you find influencers for your brand?

What is the use of social influencers?

They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

What is the use of social influencers?

Influencer marketing leverages the credibility of a popular content creator to promote your brand through paid endorsements and recommendations.
Partnering with influencers gives you direct access to a segment of prospects that need and want to buy your product.
It's more than liking a post or sharing images.