[PDF] 7 eleven logo lowercase n

A 7-Eleven spokesperson told Reader's Digest: 'One theory is that Thompson's wife thought the logo seemed a little harsh with all capital letters and suggested that the capital 'n' be changed to lowercase so the logo would look more graceful'. This has been brought up by countless staff members and spokespeople since.
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  • Why is the N in 7-Eleven capitalized?

    “To the best of our corporate research here at 7-Eleven, it is believed that the wife of the company's president during the 1960s thought the look of the name in the logo '7-ELEVEN' seemed a little harsh with ALL CAPS, and she suggested that the N be changed to lower case to make the logo look more graceful,” 8 mar. 2016

  • What is the meaning of 7-Eleven logo?

    The tote part was in reference to customers "toting" away their spoils. The T in Tote'm was a totem pole. When the store was renamed, the word eleven through the number seven was a nod to this shape. The first 7-Eleven logo was over a green four-leaf clover which was meant to signify good luck as well as good fortune.24 avr. 2023

  • What brand has lowercase a logo?

    Amazon, eBay, Facebook, Flickr, Intel, Citibank, Macy's, BP, Vitamin Water to name a few, have their logotypes entirely in lowercase. I assume the reason is to make it more casual and friendly.
  • 1989 – 2021
    The current version of the logo was designed in 1989 and is a mix of all previous versions. The logo from today is composed of a dark green rectangle with a white trapezoid in the middle. There is a bold “7” in red and orange and a green “Eleven” wordmark placed over it horizontally.
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