[PDF] ansoff diversification

What is diversification & why is it important?

Learn more Diversification is one of the four growth strategies in the Ansoff matrix, a tool that helps you analyze and select the best options for your business. It involves entering new markets with new products or services, which can be risky but also rewarding.

What are the risks of diversification?

What are the risks? Diversification is not without challenges and drawbacks, however. It can also expose you to several risks, such as losing focus, diluting your brand identity, increasing your costs and complexity, facing more competition, and failing to meet customer expectations.

Who wrote strategies for diversification?

Ansoff, H. (1957.) 'Strategies for Diversification,' Harvard Business Review, Volume 35, Issue 5, October 1957. (Available here .) You've accessed 1 of your 2 free resources.

What is related diversification example?

Related diversification: Related diversification is when a company's new offerings complement the products they already produce or at least exist in the same sphere. For example, a company that builds computers may then make a device that hides computer cords from sight.